Featured in Steve Madden campaign (fashion)
The high-end US shoe brand Steve Madden posted a teaser (On IG stories) for a set of videos for their "Everyone Has Something to Say About Shoes" campaign, featuring Grace and a number of other people. This was the result of the mysterious video shoot that Grace was at on June 24th and 25th, 2025. The video Grace was in, titled "Kill the Scene", was released later that day. In the video, Grace says, "You always dress like you already know the ending," and the other woman (Selina Yang) says, "I do". Caption for Grace: "Showed up late, still stole the shot".
Women's Wear Daily writes, "The videos feature a range of up-and-coming and established talent, including singer-songwriter Grace VanderWaal, who signed with IMG models in 2017 at the age of 13…" The other actors were Tanner Zagarino (actor), Alana Morrison (Model and former Love Island USA contestant), Max Manticof (Model, stand up comedian and actor), Ella Ballentine (Canadian actor), Ruby Snowber (Ballet dancer and actor), Faith Jaggernauth (Model) and Selina Yang (Social media personality and model) who was in the video with Grace.
Grace also posted four times on TikTok:
First, Miming to chxxrry’s "Main Character">, with the caption "POV you’re checking into your bad bitch appointment"
Second, To Moana Lisa’s "Only Fire"
Third, To Lana del Rey’s "57.5" "(I hate everybody") , with the caption "POV I hate you"
And fourth to Antidote’s "Migos", with the caption "POV you can hear the inside of my mind". A photo posted from the party showed her with INFERNO party organiser Dante Cardenas (and another unknown guest), having a good time. (you can read more about the INFERNO concept on the Sep 12, 2025 page..